Automated Email Templates for Peer-to-Peer Fundraiser Milestones

BetterUnite lets you automatically email your peer-to-peer (P2P) fundraisers when their personal fundraising pages hit key milestones — the moment they sign up, when their first donation lands, and as they climb toward their goal. A well-timed, encouraging email is one of the easiest ways to keep fundraisers active and raising more.

This article gives you ready-to-use subject lines and email copy for every “Send email when…” option. Pick the one that fits, copy it into the Email Content box, and tweak the wording to match your organization’s voice.

How to use these: In your campaign, open New Automated Email, choose when to send under Send email when…, paste a subject line into Subject, and paste the body into Email Content. Use the Add Merge Field button to insert personalization tokens (see below).

Available merge fields

The Add Merge Field dropdown inserts these four tokens. They’re filled in automatically when the email is sent. (Tokens are not case-sensitive, but we show them exactly as the button inserts them.)

Merge field	Token	What it fills in
Contact First Name		The fundraiser’s first name
Contact Full Name		The fundraiser’s full name
Campaign Name		The name of the fundraiser’s page
Donation Amount		The amount of the donation that triggered the email

Good to know:

only has a value when a donation triggers the email — use it in the First Donation template, not the others.
There is no merge field for “total raised” or “percent of goal.” For those milestones, write the amount or percentage you configured directly into the copy (e.g., type “$5,000” or “75%”), since that’s the threshold you set on the trigger.
Always try the Preview before saving to confirm everything reads correctly.

1. Fundraiser is Created

When it sends: As soon as someone registers a fundraising page. You can target this to New Team is Registered, Fundraiser Joins a Team, or both. This is your welcome / onboarding moment — set them up for success right away.

Subject line options

You’re all set, — your fundraiser is live! 🎉
Welcome aboard, ! Let’s get fundraising
Your fundraiser page “” is ready to share

Email body

Hi ,

Thank you for creating your fundraiser, “” — welcome to the team! You’re now part of a group of supporters helping us make a real difference, and we couldn’t be more grateful.

Here are three quick things you can do right now to get off to a strong start:

Personalize your page. Add a photo and share why this cause matters to you — fundraisers with a personal story raise significantly more.
Set or confirm your goal. A clear target gives your donors something to rally behind.
Share your link. Send it to 5 close friends or family members today. The first few gifts create momentum that carries the rest of your campaign.

We’re here to help every step of the way. Just reply to this email if you have any questions.

Thank you for everything you’re doing,
The [Your Organization] Team

Variation — Fundraiser Joins a Team

If you target this email specifically to people who joined an existing team, swap the opening lines:

Hi ,

Welcome to the team! By joining with your page “,” you’re adding your voice to a group of fundraisers working toward the same goal — and every page makes the team stronger.

2. First Donation to Fundraiser Team

When it sends: The moment a fundraiser receives their very first gift. This is a high-emotion milestone — celebrate it and turn that excitement into more shares.

Subject line options

🎉 You just got your first donation, !
It’s happening — your first gift of just came in!
Someone just believed in “”

Email body

Hi ,

Congratulations — you just received your first donation of ! 🎉

This is a big deal. Someone saw your fundraiser, “,” and decided to be part of it. That first gift is proof that your message is working.

Here’s the secret to keeping it going: momentum. Fundraisers who share again right after their first donation almost always raise more. So while you’re feeling the excitement:

Post a quick thank-you and share your link again on social media.
Send a personal note to a few more people who might want to chip in.

Don’t forget to thank your first donor, too — a personal message goes a long way.

You’re off and running. We can’t wait to see where you take it!

With gratitude,
The [Your Organization] Team

3. Fundraiser Team Total Raised Amount

When it sends: When a fundraiser’s total raised reaches (or drops to/stays at, depending on your ≥ / ≤ setting) the dollar amount you specify. Use it to celebrate a big number or to nudge fundraisers who haven’t gotten traction yet.

Tip: There’s no merge field for the total raised, so type the amount you configured directly into your copy. Below, replace [$ AMOUNT] with the threshold you set (for example, “$1,000”).

Subject line options

🏆 You hit [$ AMOUNT], ! Incredible.
Big milestone for “” 🎉
Look what you just did, !

Email body — celebrating a milestone (≥ setting)

Hi ,

You did it — “” has raised [$ AMOUNT]! 🏆

That’s a real, tangible difference, and it’s happening because of your effort and the generosity of the people you’ve brought together. Take a moment to feel good about this one.

Ready for the next push? A simple update to your supporters works wonders:

Share the milestone (“We just passed [$ AMOUNT] — thank you!”).
Ask them to help you reach the next one.

Gratitude and momentum are a powerful combination. Thank you for being such a champion for this cause.

Cheering you on,
The [Your Organization] Team

Email body — gentle nudge (≤ setting, for fundraisers still below a number)

Hi ,

Your fundraiser, “,” is up and running — and we’d love to help you build some momentum.

The single most effective thing you can do right now is ask. A short, personal message to just five people often makes all the difference:

“Hi! I’m fundraising for a cause I care about. Would you consider a small gift? Here’s my page: [your link]”

That’s it. Most people give simply because someone they know asked them to. You’ve got this — and we’re right here if you need anything.

Thank you for everything you’re doing,
The [Your Organization] Team

4. Fundraiser Team % of Goal Reached

When it sends: When a fundraiser reaches (or stays at/below, depending on your ≥ / ≤ setting) a percentage of their goal that you specify. Perfect for “you’re almost there!” encouragement.

Tip: There’s no merge field for the percentage, so type the percent you configured directly into your copy. Below, replace [X%] with the threshold you set (for example, “75%”).

Subject line options

You’re [X%] of the way there, ! 🎯
So close! “” is almost at goal
, the finish line is in sight

Email body — almost at goal (e.g., ≥ 75%)

Hi ,

Amazing news — “” is already [X%] of the way to your goal! 🎯

You are SO close. This is the perfect moment for one final push, because nothing motivates donors like a goal that’s within reach.

Try this:

Post an update: “We’re [X%] of the way there — help me cross the finish line!”
Reach back out to anyone who said they’d give but hasn’t yet.
Thank the people who already gave, and ask them to share your page with one friend.

The last stretch is the most exciting part. Let’s finish strong!

You’re almost there,
The [Your Organization] Team

Email body — celebrating goal reached (e.g., ≥ 100%)

Hi ,

🎉 YOU HIT YOUR GOAL! 🎉

“” has officially reached [X%] of its target — congratulations, . This is a genuine achievement, and it happened because you cared enough to ask and to lead.

Believe it or not, many fundraisers do their best work after hitting goal. If you’re feeling it, consider raising your goal and letting your supporters know you’re going for more — they love being part of a winning effort.

However you choose to celebrate, please know how grateful we are. Thank you for making such a difference.

With heartfelt thanks,
The [Your Organization] Team

Bonus: Send Now to all Fundraiser Team Owners

When it sends: Immediately, as a one-time message to all of your current fundraiser team owners (not tied to a milestone). Great for mid-campaign updates, deadline reminders, or a final-week rallying cry.

Subject line options

A quick update for our amazing fundraisers,
We need your help in the final stretch 📣
Thank you — and one last ask

Email body

Hi ,

Thank you for everything you’re doing as a fundraiser for “.” Your effort is moving this campaign forward in a real way.

We wanted to share a quick update: [add your update here — total raised so far, days remaining, a story about impact, etc.].

If you have a few minutes this week, the best thing you can do is share your page one more time. A simple, personal message to a handful of people is all it takes to keep the momentum going.

We’re grateful for you. Thank you for being part of this.

Warmly,
The [Your Organization] Team

Quick tips for great automated fundraiser emails

Personalize the sender. Replace “The [Your Organization] Team” with a real name and your organization — emails from a person outperform emails from a brand.
Keep it short and action-focused. One clear ask (“share your page”) beats five.
Always Preview before saving. Confirm your merge fields and any amounts/percentages you typed in read correctly.
Match the milestone to the message. Celebrate wins enthusiastically; nudge gently. The right tone at the right moment is what keeps fundraisers engaged.
Add your fundraiser’s link where it helps. Encourage them to grab their page link from their dashboard and share it — the share is what drives donations.