Understanding the Engagement Score

What Is the Engagement Score?

The Engagement Score is a single number from 0 to 100 that summarizes how actively someone is engaging with your organization. It’s designed to give you a quick, at-a-glance signal of relationship strength based on real activity data.

How the Engagement Score Is Calculated

Behind the scenes, the system calculates a raw engagement total based on recent activity, email engagement, event participation, and giving history. Once that raw total is calculated, it’s finalized using the following rules:

• If the calculated score is below 0, it is set to 0

• If the calculated score is above 100, it is set to 100

• Otherwise, the score remains unchanged

The system then saves:

• Engagement Score - the final value (0–100)

• Engagement Score Updated At - the date and time the score was last calculated

This ensures scores are always easy to interpret and stay within a consistent range.

How to Interpret Engagement Scores

80–100: Highly Engaged

People in this range are very active and connected. They may:

• Frequently open or click emails

• Have recent and repeated activities

• Attend events regularly

• Have given recently

These contacts are often your strongest advocates or most responsive supporters.

40–79: Moderately Engaged

People in this range show consistent but lighter engagement. They may:

• Have some recent activity or giving

• Open emails but take fewer follow-up actions

• Engage periodically rather than frequently

These contacts often benefit from targeted follow-ups or re-engagement efforts.

0–39: Low or Unknown Engagement

People in this range have limited or no recent engagement. They may:

• Have little or no recent activity, events, or giving

• Not be opening or interacting with emails

• Be new, inactive, or missing recent data

This group may need outreach, re-introduction, or data cleanup.

Why Engagement Scores Change Over Time

Engagement Scores are dynamic and update automatically as data changes. The system looks at activity within rolling time windows, including:

• The last 90 days

• The last 12 months

• The last 3 years

As new emails, activities, events, and gifts are recorded - or as older interactions fall outside these time windows - scores will naturally increase or decrease. This ensures the Engagement Score always reflects current, meaningful engagement, not outdated history.

In Summary

The Engagement Score gives you a reliable, easy-to-understand snapshot of how engaged someone is right now, helping you prioritize outreach, tailor messaging, and focus on the relationships that matter most.