BetterInsights opens powerful AI, Donor Searches, Wealth Screening and more

BetterInsights lets you better understand your donors with key insights and data. Brought to BetterUnite by BoodleAI, BetterInsights enables nonprofits to enrich, analyze, and act on data about existing donors and new prospects - all in one place.

Data Enrichment + Insights Appends

Easily unlock new in-depth prospect and donor insights for any segment of contacts you desire. Simply choose a group of individuals who you would like to learn more about from BetterUnite and click BetterInsights. A new window will open, displaying an aggregate analytics view of key wealth, giving, and demographic insights including:

Giving Capacity
High Value Supporters
Ask Amounts
Wealth Rating
Household Details
Marketing Channel Responsiveness
State Affinity
Gender
Education
Personal Demographics
Generational Breakdown
Top Interests

You can also view these insights per individual in a table by clicking the People tab. To unlock full details, purchase the enriched data directly from BoodleAI. This reveals all associated individuals and lets you import the individual-level insights back into BetterUnite.

Total Addressable Market (TAM) by Cause

Explore the BoodleAI database of donor prospects that have a high affinity for a specific cause, instantly demonstrating your potential donor pipeline. Knowing a person is likely to care about a cause is a vital component to earning their support for a lifetime.

AI Prospecting

Combine your new insights with our donor prospect database to identify and deliver Affinity Advertising (AAds) directly to people most likely to engage with your organization.

Based on your cultivation and stewardship goals, BoodleAI will compile your targeted list of high-value donor prospects and manage the distribution of your core creative and messaging across scalable digital advertising channels - including social media, video, and display.

If you prefer to manage your own advertising efforts, BoodleAI also offers custom audience lists for social media, direct mail, and email outreach.

Check out our webinar with the CEO of BoodleAI HERE

LEARN MORE about setting up and using the integration within your BetterUnite account.

*BetterInsights is available to BetterUnite customers only. To get started, visit your BetterUnite account or contact your account manager.

Future-Proof Your Fundraising with BetterInsights : Nonprofit Success Webinar

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