How Event Health Is Scored

Event health scores every event in the next four months out of 100, against your own comparable past event, while there is still time to do something about the answer. You will find it on the Recommendations tab of your dashboard, under Event health.

Nobody needs telling that last month's gala underperformed. The whole value is in saying it six weeks out.

Why nothing appears until four months out

Every signal is a comparison against your previous event at the same number of days before the doors open. Comparing an event five months out against a final total would make every upcoming event look catastrophic, so scoring starts when the comparison begins to mean something.

If your next event is further out than that, the panel says so and names it, rather than telling you there is nothing on your calendar.

The event it compares against

This is the most important thing on the panel, because every figure depends on it. The line under each event name says which past event was used and how it was chosen.

By name. Years and numbering are stripped, so "Spring Gala 2026" finds "Spring Gala 2025" and "12th Annual Auction" finds the 11th.
By the calendar. If no name matches, an event that ran within about six weeks of the same date a year earlier, which catches an event that was renamed.
Your most recent event. Only when neither of the above finds anything. This one is shown in amber with a warning, and says to treat the comparison loosely, because a gala measured against a trivia night is behind on everything for reasons that have nothing to do with the gala.

Changing it

Next to that line is a link: Change, or Pick the right one when the match was a fallback. It opens a searchable list of your past events.

Your choice beats everything above, and it also applies to the event recommendations built on the same comparison, which means correcting a comparison can bring cards back that were being withheld as unreliable. There is also an option to not compare this event to anything, which is the right answer for a first-time event that keeps being paired with something unrelated.

The eleven signals

Two of these repay a closer look

Momentum answers what the registration count cannot. An event 30 percent behind with registrations accelerating and one 30 percent behind that has stopped moving need opposite responses, and only this signal tells them apart. It is not measured in the last week before the event, when a late rush is normal.

Confirmed guests separates people who committed from people who were sent an invitation and have done nothing with it. An event reading 300 registered where 120 of those are unanswered invitations has 180 guests and a caterer expecting 300.

Why a signal shows nothing

A signal that cannot be judged is left out rather than scored as zero. An event with no auction is not an event with an empty auction, and scoring it as one would drag every total down and teach people to ignore the number.

The weights shown are what each signal was actually worth in that score, after the ones that could not be judged were dropped and the rest were rebalanced. So an event with no auction and no sponsorship still shows weights adding up to about 100.

Common reasons a signal is absent: your plan does not include that module, the event does not use that feature, or the comparison event had none of it either.

One signal scores zero rather than being left out. If nothing at all has come in for two weeks, momentum reports zero and suggests sending to the people who have not registered. That is the one case where an absence is the finding rather than missing information.

Reading the score

On track, 75 and above.
Watch, 50 to 74.
Behind, below 50.

Open the event to see the signals underneath. The score on its own is an opinion; the ratios under it are the evidence, which is why they are shown rather than hidden behind a click. Signals scoring badly carry a suggestion where there is an obvious next step.

What your plan changes

Event health needs an events module, since it reads registrations, tables and auction items. Without the Better.AI add-on you see each event's score and its single weakest signal, with a note saying how many more were measured. The add-on shows all eleven with their weights.

Nothing here uses AI and no information is sent outside your account. Every signal is a measurement against your own past events, calculated inside BetterUnite, which is why event health works whether or not Better.AI has been switched on.