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Guest Insights: Use BetterInsights for Wealth Screening from Within your Event

See insights on Tables or Teams as well

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Guest Insights on Event Pages with BetterInsights Integration

BetterUnite’s BetterInsights integration gives event organizers powerful tools to understand their audience better. With Guest Insights embedded directly into your event page, you can access actionable data and trends that help you boost engagement, increase donations, and personalize your communication.

What is Guest Insights?

Guest Insights is a feature within the BetterInsights integration that aggregates and displays important data about your event attendees. It’s designed to give you a clear picture of who your guests are, how they engage with your event, and what actions they take on your page.

Key Benefits

  • Audience Demographics: Understand guest location, past giving behavior, and engagement patterns.

  • Conversion Tracking: See how guests interact with your ticketing and donation options.

  • Behavioral Insights: Track clicks, time on page, and other key interactions.

  • Data-Driven Decisions: Use insights to improve marketing, pricing strategies, and event setup for future success.

Where to Find Guest Insights

Once you have enabled the BetterInsights integration, Guest Insights will appear as a dedicated section on your Event Dashboard under the title of your event in the top left corner of the page.

Features Included in Guest Insights

  1. Engagement Metrics

    • Page visits

    • Click-through rates on tickets and sponsorships

    • Time spent on event page

  2. Conversion Data

    • Ticket purchase conversion rate

    • Donation completion rate

    • Abandoned carts overview

  3. Guest Demographics

    • Location data (city, state)

    • Returning vs. new supporters

    • Giving history (past donations, event attendance)

  4. Custom Segments

    • Filter guests by ticket type, giving level, or campaign interaction

    • Export segmented lists for targeted follow-up

Use Guest Insights from Table & Team Management

You can also use the Giving Indicator within Table or Team Management to view the capacity of an attendee, based on their relative giving history within your BetterUnite donor management tool. The Giving Indicator should be used to understand who has historically made gifts to your organization and to locate where they are seated or which team they are on.

Tips for Using Guest Insights Effectively

  • Targeted Follow-Up: Use giving history and interaction data to send personalized thank-you notes or upsell opportunities.

  • Improve Marketing ROI: Identify the highest-performing channels based on click-through and conversion metrics.

  • Plan Future Events: Understand which ticket types sell best, when guests are most active, and what content drives engagement.

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